getWITit Cincinnati: Marketing Technology Panel Discussion

Marketing Technology Meets Customer Experience: Insights from Industry Leaders

Thursday, September 17 | 6:00 PM – 8:00 PM
Location: Revelance (8460 Duke Blvd. Mason OH 45040)

Join getWITit Cincinnati and the American Marketing Association for an evening of insights, innovation, and networking as we explore the evolving intersection of marketing, technology, and customer engagement.

Today's organizations have access to more customer data, digital channels, and marketing technologies than ever before — and every vendor now claims an AI layer. But more tools doesn't automatically mean better connection. How do businesses cut through the noise, avoid tool sprawl, and actually use technology to build trust, loyalty, and lasting customer relationships?

Our panel of marketing and technology leaders will share real-world perspectives on centralizing MarTech stacks, using AI and automation without losing the human element, and creating content that works for both people and the algorithms reading it. Attendees will walk away with practical insight into what's actually working, what's just noise, and how to know the difference.

What You'll Learn

• How to evaluate whether a new AI tool earns a place in your stack — or if you already have what you need

• How to measure real ROI on AI investments, including hidden costs like token usage, versus just paying for another assistant

• How leaders are building trust internally first, so it translates authentically to customers

• Why you can't automate a bad process — and how to rethink workflows before adding new technology

• How to create content that's optimized for AI and LLMs without losing the human voice

• Who should own AI and martech strategy, and how to build a cross-functional approach that sticks

We’ve brought together four leaders who work this territory every day to talk shop: what’s actually working, what martech promises versus what it delivers, and how the best teams are using technology to build customer experiences people remember for the right reasons.

Meet the Panel

• Betty Rodriguez-Hakes – Growth & Client Experience, BrandRankAI

• Stephanie Roberto – Director of Technology Strategy, TiER1 Performance

• Jennifer Ryan – Sr. Business Analyst, Enterprise Applications & CRM Transformation, Rumpke

• Martha France – Product Marketing Manager, CSafe

• Moderated by Jennifer Panepinto – Independent Sr. Marketing Consultant

Why Attend?

This unique partnership between getWITit Cincinnati and the American Marketing Association brings together professionals from both the technology and marketing communities, creating opportunities for cross-functional learning, meaningful conversations, and valuable networking. Whether you're a marketer, technologist, business leader, product professional, or simply curious about the future of customer engagement, you'll leave with new insights, practical takeaways, and connections to help you stay ahead in a rapidly evolving digital landscape. Expect real conversations – practical takeaways on tech stack decisions, cross-functional buy-in, and what customer experience actually looks like when marketing and technology are pulling in the same direction.

Revelance, [8460 Duke Blvd. Mason OH 45040] Thursday, September 17th 2026, 6:00 PM - 8:00 PM ️ RSVP!!

getWITit Cincinnati: Marketing Technology Panel Discussion