When Social Media and Management Collide: Insights from Three Studies

Managers feel significant pressure to establish a social media presence that differentiates their organization from rivals, though few managers feel confident that their organization provides social media users with the information they desire. Thus, while the supply of information provided to social media users by organizations continues to proliferate rapidly, few studies have investigated the information social media users want or expect organizations to provide.

We’ll discuss three studies on social media. The first study explores the information desires of two social media user groups: nonprofessional investors and non-investors. The second study explores how non-professional investors process financial information when the media doesn’t match the message and the consequences to management when there is a disconnect. The final study investigates how different sources of corporate information (CEO versus Corporate) and message norms violations influence investor perceptions of management and subsequent investing activity.

Facilitated by:

Dr. Neal Snow

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