Why attend conferences? 

In our current state of virtual interactions, overwhelmed by Zoom meetings and conference calls, the allure of in-person conferences may seem diminished. The hesitations around handshakes, proximity, and shared spaces are understandable, especially considering the prevailing concerns about health and hygiene. However, it's crucial to reevaluate the significance of attending conferences and consider making them a priority, period. 

Networking Extravaganza 

One of the most apparent benefits of attending conferences is the unparalleled opportunity to network with individuals you might not encounter otherwise. Conferences serve as a melting pot of leaders in specific fields, subject matter experts, and peers facing similar challenges or operating within comparable environments. The importance lies in the exposure to diverse experiences within our own fields, offering fresh perspectives on problems that may have seemed insurmountable. This exposure broadens our horizons, enabling us to learn new approaches and ideas that we might never have encountered in our routine professional circles. 

The chance encounters, often referred to as "drive-byes," present themselves in the hallways, between sessions, and even during meal breaks. Some of my most enriching conversations and discussions on various topics have unfolded spontaneously during these breaks and lunches at conferences. These unplanned interactions have provided invaluable opportunities to broaden my network. Remarkably, the connections made in such informal settings have proven to be exceptionally beneficial over the years, even in situations where I hadn't anticipated needing that resource. These connections have evolved into some of my most trusted professional relationships, with whom I remain closely connected to this day. 

Meeting Influential Leaders and Your Heroes 

Conferences offer a unique opportunity to rub shoulders with influential leaders, industry titans, and even your professional heroes. Whether it's participating in a panel discussion, attending keynote addresses, or simply engaging in networking sessions, the chance encounters with individuals who have shaped your industry can be transformative and inspiring. The individuals you encounter at conferences are often considered experts and influencers within the conference's subject matter, and sometimes, even beyond. Reflecting on an experience at the BoxWorks conference, I found myself in the front row listening to Neil deGrasse Tyson. The impact of his wisdom, shared amidst the excitement of the crowd, resonated with me on a personal level. This profound experience would not have been as impactful had I not been physically present, feeling the collective energy in the room. Simultaneously, during the Women in IT sessions, I had the privilege of hearing Jill Biden speak. Her insights, especially on navigating personal challenges, deeply affected me. Engaging with her one-on-one after the session was an opportunity, I might have missed had I not attended the conference. 

Continuous Professional Development 

Conferences are veritable gold mines of knowledge, providing a unique platform to expand your expertise, learn from industry experts, and improve your skill set. Workshops, presentations, and interactive sessions offer hands-on experiences that go beyond the theoretical realm, fostering a continuous learning environment that can significantly contribute to your professional growth. The smaller group settings can allow for more interpersonal conversation and provide more opportunities for questions to be heard and discussions to be more conclusive. More than once, I have learned a different approach, a new application, or even a new technology I was not aware of that solves a problem my organization had been facing. Attending a conference allowed me to have an impromptu conversation with a vendor, another attendee, or a technology expert that I would not have even known to have sought out. 

Insights into the Latest Trends 

Staying ahead of the curve is essential in any industry, and conferences are the hotspots for unveiling the latest trends, innovations, and technological advancements. Engaging with thought leaders and industry pioneers provides a front-row seat to the future landscape of your field. These events serve as dynamic forums where groundbreaking ideas are discussed, emerging technologies are showcased, and visionary strategies are unveiled. 

Conferences offer a unique opportunity to gain a deep understanding of the current market dynamics and where it's headed. Attendees often have the privilege of participating in discussions and sessions that delve into cutting-edge concepts, disruptive technologies, and transformative industry shifts. Keynote speakers, who are often influential figures with their finger on the industry's pulse, share invaluable insights into the direction of the market, helping attendees anticipate changes and adapt their strategies accordingly. 

Moreover, these gatherings facilitate direct interactions with industry experts and innovators who are driving the latest trends. Networking sessions, panel discussions, and collaborative workshops create an environment where professionals can engage in meaningful conversations about the challenges and opportunities posed by emerging trends. These interactions not only provide theoretical knowledge but also offer practical insights on how to implement and leverage these trends in your specific professional context. 

Conferences act as accelerators for staying informed about the newest methodologies, tools, and best practices that are reshaping the industry landscape. Whether it's the integration of artificial intelligence, the evolution of sustainable practices, or the latest advancements in digital transformation, conferences offer a comprehensive and firsthand view of the trends that will define the future of your profession. 

Enhancing Your Professional Profile 

Attending conferences isn't just about accumulating knowledge; it's about showcasing your commitment to professional development. Including conference participation on your resume demonstrates your proactive approach to staying informed, engaged, and connected within your industry. It signals to potential employers that you are dedicated to continuous improvement and staying abreast of the latest industry trends.  It may also lead to topical conversation within an interview conversation that sets you apart from other candidates! 

By immersing yourself in the immense opportunity of insights presented at conferences, you not only gain a competitive edge but also position yourself as a forward-thinking professional. These events empower you to become a trendsetter within your organization, bringing back actionable knowledge that can shape strategies, influence decision-making, and contribute to the success of your team or business. In essence, attending conferences becomes a strategic investment in your professional acumen, ensuring that you are not just keeping up with the latest trends but actively shaping and leading the way forward. 

Jill Campbell is a seasoned IT leader known for her successful track record in crafting clear and compelling IT and Digital strategies. She is an expert in developing detailed transformation IT roadmaps, aligning IT organizational models, and optimizing business systems. She has excelled in leadership roles within both commercial and defense sectors and currently enjoys consulting in both higher education and non-profits.